my hyp / question

do adverts for male orientated products promote ideals of masculinity? ads such as beer and aftershaves appear to utilise elements that regularly appear in representstions of masculinity. are these used to create a ideal for men to aspire to? or are they just subjects for peer-to-peer currency and intergration?

my very final videos

Woman in an alcohol ad

final videos

what i would like to do!

i think i have decided to analyse the values and idealologies premoted through alcohol adverts aimed at youg men.
using the carling
- belong ads and love footbal ad
the wkd
-have you got a wkd side?ads

fav ad

carling ads