Tuesday, 6 May 2008
my hyp / question
do adverts for male orientated products promote ideals of masculinity? ads such as beer and aftershaves appear to utilise elements that regularly appear in representstions of masculinity. are these used to create a ideal for men to aspire to? or are they just subjects for peer-to-peer currency and intergration?
Thursday, 1 May 2008
Friday, 25 April 2008
Thursday, 24 April 2008
what i would like to do!
i think i have decided to analyse the values and idealologies premoted through alcohol adverts aimed at youg men.
using the carling
- belong ads and love footbal ad
the wkd
-have you got a wkd side?ads
using the carling
- belong ads and love footbal ad
the wkd
-have you got a wkd side?ads
Tuesday, 22 April 2008
Friday, 18 April 2008
notes on fact or fad - consumeris idealology
magazines are nt premoting out-and-out sexism, just a consumerist-defined masculinity.
"if this movement has had a sustaining sence of indignation,it has more often beed directed against women, rether than against the corporate manipulators."
Ehrenreich- Hearts of Men.
Ehrenreich- "consumerist personality" "for young men....liberation as cocktails.....designer shirts"
"if this movement has had a sustaining sence of indignation,it has more often beed directed against women, rether than against the corporate manipulators."
Ehrenreich- Hearts of Men.
Ehrenreich- "consumerist personality" "for young men....liberation as cocktails.....designer shirts"
notes on fact or fad - why soft porn? continued
two reasons:
-tensions in the construction of male sexuality how it is simultaniously powerful and fragile
-mirroring the positive intrest shown in womens magazines portraying men as sex objects.
-tensions in the construction of male sexuality how it is simultaniously powerful and fragile
-mirroring the positive intrest shown in womens magazines portraying men as sex objects.
objectifying women is only mirroring the increasing explicit
depiction of men in womans magazines.
notes on fact or fad - why soft porn?
reasons why mens mags objectify women in such a way:
-this is to counter act the explicit content of womens magazines
they are gradually adding more content aimed at :
-representations of a flacid penis
-new sexual positions
-how to act in bed
[ including, silly noises,crazy positions, and undignified things]
-how to cope with his sexual problems
-male impotence is widely discussed [this would never be discussed in a men's glossy, for fear of losing masculinity]
-men are objectified sexually
} this content takes the power away from the male and gives the woman more control,
-this is to counter act the explicit content of womens magazines
they are gradually adding more content aimed at :
-representations of a flacid penis
-new sexual positions
-how to act in bed
[ including, silly noises,crazy positions, and undignified things]
-how to cope with his sexual problems
-male impotence is widely discussed [this would never be discussed in a men's glossy, for fear of losing masculinity]
-men are objectified sexually
} this content takes the power away from the male and gives the woman more control,
but where if not the bedroom can a man express his masculinity?
Thursday, 17 April 2008
notes on new man fact or fad?
mand style magazines aimed at
the rebel- cheekiness, the lad, objectifiying women
the comformist or 'new man'- an A-Z of living in a 'mans world'
and the maverick- a tradition view on 'rugged' manlyness
new idea the metrosexual!-new glossy magazines are aimed at
issues:
antisexist veiws
relationship with feminism
Lee Eisenberg:
"so which are you? good or bad?new or old lad?"
descirption of the 'new man'
socio-economically, racially, sexually specific:
-white
-hetrosexual
-partner becoming independant in her views
-educated middle class
-cut-off from their feelings
-25-35
new man/metrosexual?
-rejects out and out sexism
-progressive
-'men are liable to change'
-non-oppressive relations with women and other men
-visiable success
-material gain
the 'old' man
traditional views in reguad to:
-work
-sexuality
-fatherhood
-econimic power= menas men
-reading magazines are for women[this is because they do not premote a desired lifestyle]
metrosexual:
-desire the designer lifestyle and aspire to it
-may not have the funds to do so
-role models may not be hetrosexual althougth they are
-curiously look/act asexual?
-very sexually active
-some men fall into both types into masculinity but feel tension between both aspects eg.
take pride in their apperance but is overtly hetrosexual
magazines aimed at this sort of person in an identity crisis could be described as the new
mens lifestyle magazines.
these new magazines blurr the spheres of work and leisure.
origionally a mans status would be measued on his wealth and status at work.
these magazines measure these new men on such things as the women they are with, freinds they choose.the way they look and keep up to fashion.be technically able and successful.
the rebel- cheekiness, the lad, objectifiying women
the comformist or 'new man'- an A-Z of living in a 'mans world'
and the maverick- a tradition view on 'rugged' manlyness
new idea the metrosexual!-new glossy magazines are aimed at
issues:
antisexist veiws
relationship with feminism
Lee Eisenberg:
"so which are you? good or bad?new or old lad?"
descirption of the 'new man'
socio-economically, racially, sexually specific:
-white
-hetrosexual
-partner becoming independant in her views
-educated middle class
-cut-off from their feelings
-25-35
new man/metrosexual?
-rejects out and out sexism
-progressive
-'men are liable to change'
-non-oppressive relations with women and other men
-visiable success
-material gain
the 'old' man
traditional views in reguad to:
-work
-sexuality
-fatherhood
-econimic power= menas men
-reading magazines are for women[this is because they do not premote a desired lifestyle]
metrosexual:
-desire the designer lifestyle and aspire to it
-may not have the funds to do so
-role models may not be hetrosexual althougth they are
-curiously look/act asexual?
-very sexually active
-some men fall into both types into masculinity but feel tension between both aspects eg.
take pride in their apperance but is overtly hetrosexual
magazines aimed at this sort of person in an identity crisis could be described as the new
mens lifestyle magazines.
these new magazines blurr the spheres of work and leisure.
origionally a mans status would be measued on his wealth and status at work.
these magazines measure these new men on such things as the women they are with, freinds they choose.the way they look and keep up to fashion.be technically able and successful.
notes on "route 66"
mentions the buick 1964 advert. and image of masculine idenity of being 'western fredoom'. the car is portrayed as a hourse - with no road, the driver is the cowboy.
this portrays notions of self-realiance, grit and indivduality assoiated with a mythicial proffession.
buick ad
this portrays notions of self-realiance, grit and indivduality assoiated with a mythicial proffession.
buick ad
notes on "the gaze"
little info about:
how men can freely objectify women and prelong thier stare. where women cannot stare freely and have to feel subjectified.
how men can freely objectify women and prelong thier stare. where women cannot stare freely and have to feel subjectified.
Thursday, 10 April 2008
Main academic texts
Gauntlett Media Gender and Identity
Screening the Male
What a Man's Gotta Do
The second two may not be that relevant - don't slog away at them if they are not.
Terms to research: metrosexual, new man, new lad
Screening the Male
What a Man's Gotta Do
The second two may not be that relevant - don't slog away at them if they are not.
Terms to research: metrosexual, new man, new lad
Wednesday, 9 April 2008
new idea!
i have chosen to research alcohol adverts aimed at young men and their representation of masculinity.
i chosen to look at :
WKD
Strongbow
Fosters Super chilled
Budweiser
Carlsberg
Carling
i chosen to look at :
WKD
Strongbow
Fosters Super chilled
Budweiser
Carlsberg
Carling
Tuesday, 8 April 2008
change of mind
going to do advertising. This is what the OCR spec says:
Advertising
Research into advertising, marketing and sponsorship.
Issues such as the nature and purpose of advertising - selling image and lifestyle. Issues of
ideologies, values, messages and meanings. Consumer cultures. Product placement. Niche
and mass markets. Audience targeting. Social demographics and product mapping.
Marketing strategies. Case studies of particular campaigns. Audience reception of
advertising. Relationship between media institutions and advertising.
Topic 2
Advertising
Research into advertising, marketing and sponsorship.
Issues such as the nature and purpose of advertising - selling image and lifestyle. Issues of
ideologies, values, messages and meanings. Consumer cultures. Product placement. Niche
and mass markets. Audience targeting. Social demographics and product mapping.
Marketing strategies. Case studies of particular campaigns. Audience reception of
advertising. Relationship between media institutions and advertising.
Topic 2
Tuesday, 18 March 2008
Thursday, 13 March 2008
Your first ideas
Women and Film
A better title:
“How do representations of women in film relate to the Society and culture the films are produced from?”
I have attached a previous project on this title.
You will need to begin by reading several chapters (3 and 4) from “Media Gender and Identity”.
You will need to consider a few contemporary big box office female stars too.
You will need to build in some real audience stuff. For example, by testing out how real audiences “read” a couple of contemporary female stars – what they think of the representations of femininity they offer.
Eg you could do, say, Renee Zelwegger and, say, Angelina Jolie.
Take a look at http://www.amiannoying.com/(S(4huino5502lqo145zqahz3bc))/collection.aspx?collection=172
A better title:
“How do representations of women in film relate to the Society and culture the films are produced from?”
I have attached a previous project on this title.
You will need to begin by reading several chapters (3 and 4) from “Media Gender and Identity”.
You will need to consider a few contemporary big box office female stars too.
You will need to build in some real audience stuff. For example, by testing out how real audiences “read” a couple of contemporary female stars – what they think of the representations of femininity they offer.
Eg you could do, say, Renee Zelwegger and, say, Angelina Jolie.
Take a look at http://www.amiannoying.com/(S(4huino5502lqo145zqahz3bc))/collection.aspx?collection=172
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