mand style magazines aimed at
the rebel- cheekiness, the lad, objectifiying women
the comformist or 'new man'- an A-Z of living in a 'mans world'
and the maverick- a tradition view on 'rugged' manlyness
new idea the metrosexual!-new glossy magazines are aimed at
issues:
antisexist veiws
relationship with feminism
Lee Eisenberg:
"so which are you? good or bad?new or old lad?"
descirption of the 'new man'
socio-economically, racially, sexually specific:
-white
-hetrosexual
-partner becoming independant in her views
-educated middle class
-cut-off from their feelings
-25-35
new man/metrosexual?
-rejects out and out sexism
-progressive
-'men are liable to change'
-non-oppressive relations with women and other men
-visiable success
-material gain
the 'old' man
traditional views in reguad to:
-work
-sexuality
-fatherhood
-econimic power= menas men
-reading magazines are for women[this is because they do not premote a desired lifestyle]
metrosexual:
-desire the designer lifestyle and aspire to it
-may not have the funds to do so
-role models may not be hetrosexual althougth they are
-curiously look/act asexual?
-very sexually active
-some men fall into both types into masculinity but feel tension between both aspects eg.
take pride in their apperance but is overtly hetrosexual
magazines aimed at this sort of person in an identity crisis could be described as the new
mens lifestyle magazines.
these new magazines blurr the spheres of work and leisure.
origionally a mans status would be measued on his wealth and status at work.
these magazines measure these new men on such things as the women they are with, freinds they choose.the way they look and keep up to fashion.be technically able and successful.
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