going to do advertising. This is what the OCR spec says:
Advertising
Research into advertising, marketing and sponsorship.
Issues such as the nature and purpose of advertising - selling image and lifestyle. Issues of
ideologies, values, messages and meanings. Consumer cultures. Product placement. Niche
and mass markets. Audience targeting. Social demographics and product mapping.
Marketing strategies. Case studies of particular campaigns. Audience reception of
advertising. Relationship between media institutions and advertising.
Topic 2
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